The Booking Engine Server was not to be touched, despite the magnitude of concurrent ticket requests they were receiving. The Client needed a solution that would stretch its capabilities to let the Server do just that, without really altering it.
At SecureKloud, we converted the challenge the client was confronting into a strategic, high-return business opportunity, with our deep technology expertise.
The client needed a solution to extend visitor engagement without touching the Server; SecureKloud came up with a highly responsive, scalable solution through Cloud Computing, to accommodate and queue the concurrent visitors with efficiency.
That describes how it was to book a ticket online on a big Sale Promotion day, on the website of Asia’s largest low-cost airline carrier. The client’s seasonal promotional campaign made tickets available for a limited time window, at a savory sale price. Every flyer wanted to get his hands on it, thanks to the Company’s strong media presence. With the demand for tickets rocketing during the sale hours, the Server was receiving more requests than it could handle – causing a Booking Engine Overload.
Consumer reviews were beginning to reflect the opinion of unhappy visitors, who never made it to the tickets. The Airline was making profits, with sales from a limited percentage of customers who got lucky and hit the site on time for a ticket. But the untapped profit prospect was too good to let go. The Opportunity Cost was quite high, for an enterprise that leveraging on Economies of Scale – providing high value service at a low cost. Expert analysis told them that their profits would go further up, if the Server engagement bar could be raised and enabled to accommodate and convert all visitors into customers.
There was only one way to extend visitor engagement without touching the Server – and SecureKloud provided just that: a highly responsive, scalable solution to accommodate and queue the concurrent visitors with efficiency. SecureKloud created a Queuing App that was to precede the Booking Engine. Visitors, therefore, would be led to a Waiting Room, from where they would be sequentially moved over to the Booking Engine. The key idea was to engage more visitors and extend the promise of a great flying experience at affordable prices to each one of them.
The set-up comprised of a fully automated, elastic cloud computing architecture, to be provisioned two hours before the Promo was to go-live and torn down two hours after its closure. Building up the waiting room, also meant the migration of User database & Authentication system to the cloud, for the SecureKloud team. The highly proficient SecureKloud DevOps and SysOps teams, worked in close cohesion with the Client in understanding the requirement and bridging the technical gap.
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